The region’s largest e-commerce store has become the first significant enterprise to enter the crypto adoption bandwagon.
The region’s largest e-commerce store has become the first significant enterprise to enter the crypto adoption bandwagon. Customers on Mercado Libre will now use bitcoin to purchase a limited range of properties from real estate companies. According to the announcement, the company, which was established 20 years ago, now has 75 assets for sale from seven different agencies, supporting bitcoin as the only form of payment.
According to Mercado Libre, cryptocurrencies are an “innovative utility haven.”
According to the South American e-commerce behemoth, cryptocurrencies are an “innovative value haven” because of their traceability, speed, and security, making them a suitable method of payment. In reality, Mercado Libre is a free market.
Over 300 real estate agencies were targeted in a webinar that included additional detail on cryptos. Mercado Libre’s commercial manager of Vehicles, Real Estate, and Free Market Services, Juan Manuel Carretero, lauded bitcoin’s place in the current payment system. He went on to say, “We are still attentive to the shifts that exist in the industry.”
Mercado Libre intends to incorporate many cryptocurrencies in the future
“Bitcoin has many benefits for real estate transactions, both for buyers and sellers. We launched the crypto segment of Mercado Libre Inmuebles today, and there are already 75 assets available in just a few hours. We foresee even more as time goes by because, rather than becoming a fad, we see it as a pattern that will develop over time,” Carretero said. Mercado Libre’s curiosity in cryptocurrency corresponds to remarks made by its CEO earlier this year. Argentine billionaire and CEO of the e-commerce website Marcos Galpering, believes bitcoin is a more fantastic store of wealth than gold.